leads & packages
A qualified lead is an interested prospect who matches your ideal customer profile and service area. For example, if you run a tree service business, a qualified lead isn't just anyone browsing the web—it’s a homeowner in your specific target area who actively submits a lead form, requests service, and consents to being contacted by your sales team.
Q: What is a qualified lead?
An exclusive lead is generated solely for your business—it is never shared or resold to competitors. When you partner with Tree Service Lead Machine, you secure complete ownership of your designated service area, which includes your chosen zip codes plus an additional 5-mile radius around each one. As long as your contract is active, those leads belong entirely to you.
Q: What is an exclusive lead?
Yes. Every Tree Service Lead Machine marketing package includes a 30-day minimum lead guarantee:
Starter Package: 40 qualified leads
Growth Package: 80 qualified leads
Scale Package: 160 qualified leads
If we don't hit your package minimum by the end of your 30-day cycle, we will credit your account for every lead we fall short.
Q: Do your packages include a lead guarantee?
You keep every single one of them at no extra charge. Tree Service Lead Machine never charges per lead—if our marketing campaigns overdeliver and generate more than your package minimum, the bonus leads are yours to close for free.
Q: what happens if i receive more leads than anticipated?
Each package includes a designated number of exclusive zip codes—plus an automatic 5-mile buffer around each one—giving you complete market ownership in those areas:
Starter Package: 15–20 exclusive zip codes
Growth Package: 15–20 zip codes (+ up to 10 additional zip codes if needed)
Scale Package: 15–20 zip codes (+ up to 20 additional zip codes if needed)
Q: How many zip codes are included in my exclusive service area?
Occasional invalid leads are a normal part of digital marketing, which is why we never charge per lead. We route incoming requests directly to you in real time to maximize your "speed-to-lead" and help you connect with homeowners first.
Tracking Bad Leads: If you receive a lead that is out of your territory, changes their mind, or fails to respond, your dedicated Client Success Manager tracks it inside your account daily. Unqualified leads under 5% are expected and do not impact campaign performance.
Duplicate Protection: Our system automatically blocks re-entry leads to prevent duplicate notifications. If a prospect submits their information more than once, they receive an automated confirmation email instead of cluttering your pipeline.
Q: What happens if i receive a bad lead or duplicate request?
Q: How many leads can i expect to receive per day?
Lead volume depends on your specific package tier. While our marketing team optimizes for a steady, predictable pipeline, daily delivery naturally fluctuates based on consumer demand and local weather events.
Delivery Rhythm: It’s completely normal to get 3 leads on Monday, 2 on Tuesday, and none on Wednesday. Our standard is to ensure your campaign never goes more than three consecutive days without generating a lead.
Macro Tracking: We evaluate performance on a week-to-week and month-to-month basis to ensure your overall targets and minimum package guarantees are consistently met.
lead tracking & metrics
When you partner with Tree Service Lead Machine, you get access to our dedicated mobile app, giving you a single platform to run your business on the go.
Pipeline & Metric Tracking: Track your sales pipeline, monitor performance metrics, and communicate directly with customers right from your phone.
Add-On Business Growth Tools: Unlock powerful features like our AI Receptionist, Reputation Management (review generation), Customer Job Financing, and more.
Dedicated Account Support: Your assigned Client Success Manager has shared access to your account to monitor campaign performance continuously and feed insights directly to our marketing team.
Q: How will i track the leads & communicate with customers?
Your Tree Service Lead Machine mobile app includes a powerful suite of built-in business tools (available features vary by package tier):
Communication & Support: AI Phone Receptionist, Missed Call Text-Back, built-in team chat, and central inbox.
Sales Pipeline & Automation: Visual customer pipeline, automated follow-up sequences, custom lead tagging, and built-in scheduling calendars.
Payments & Finance: Integrated payment portal and instant customer job financing options.
Reputation Management: Automated review generation and brand management tools to boost local trust.
Q: what software tools and mobile app features are included?
CONTENT FAQS
No, and for good reason—our focus is on generating leads, not just brand exposure. Tree Service Lead Machine uses tested, high-converting ad creatives proven to drive phone calls and form fills.
How Branding Works: Every package includes brand-specific elements. We provide a shared folder where you can upload high-resolution photos and videos of your crew. We'll also ask you to record a short call-to-action video using our nationally trademarked script.
Ad Creatives vs. Custom Content: For general ad graphics, reels, and action shots, our team exclusively uses optimized media that delivers the best conversion rates.
Professional Shoots: If you purchase a custom video production package, we will incorporate that footage into your campaigns, and you will own the rights to the raw, brand-specific media created during the shoot.
Q: can i use my own photos and videos for the ads?
Our team continuously monitors ad performance to catch "creative fatigue" before it hurts your lead volume.
Winning Creatives: We let high-performing ads run for 1–3 months to maximize efficiency. Out of a standard 15-creative rotation, about 5 core winners drive the bulk of your leads.
Regular Refresh Rate: Every 2–3 weeks, we test and swap out 5 to 10 new video reels and graphics to keep your campaigns fresh, engaging, and operating at peak performance.
Higher Tier Benefits: Upgrading to our larger packages unlocks expanded support and custom content creation. For example, our Growth Package includes dedicated social media management with 3–4 custom, high-converting posts published to your pages every week.
Q: How often do you refresh ad creatives to keep leads flowing?
We provide you with a dedicated content folder to upload raw media of your crew in action. For the best ad performance, we accept clear, steady, high-resolution footage covering:
Core Services: Tree removals, limb trimming, prunings, and brush chipping.
Heavy Equipment Shots: Crane picks, grapple truck operations, and major action drops.
First-Person Action: Helmet-cam or GoPro POV footage from up in the tree or on the ground.
Q: what type of photos/videos should i upload?
Yes! We provide full-service, on-site videography, editing, and content creation tailored to your business.
On-Site Filming: Our production team travels to your job site for a half-day or full-day shoot to capture your crew in action.
Included Footage: We capture high-impact action clips, dynamic B-roll, drone overhead shots, and a professional Q&A interview with your team.
Marketing Assets: You will receive a flagship company promo video, plus enough custom video reels and ad graphics to fuel your marketing campaigns for up to 6 months.
Visit our Client Showcase to watch examples of our custom video work in action!
Q: do you offer custom video production & content creation?
AD account faqs
Q: How quickly will i start receiving leads once we launch?
Campaigns typically launch within 5–7 business days after onboarding, and leads usually start coming in within 24 to 48 hours of ad activation.
Q: Who pays for the ad-spend and how does billing work?
You are responsible for paying your own ad spend directly to Meta.
When you join, we lease you one of our verified agency ad accounts and link your preferred primary and backup payment methods to it. Meta bills your card directly as campaigns run—typically in $100 increments during your initial term as your account builds payment history and trust with the network.
Q: Do i get to use my own facebook/meta ad account?
No, and that’s a major advantage. As a Meta Verified Partner, Tree Service Lead Machine provides you with a dedicated ad account leased directly from our verified Business Manager.
Instant Speed & No Restrictions: Because our ad accounts operate with high trust levels and zero spending limits, your campaigns bypass standard ad review delays and optimize at full speed for immediate lead generation.
Hassle-Free Offboarding: If you ever decide to leave, we simply unbind your Facebook page from our Business Manager—no complicated account handoffs required.
Q: what happens if my ad account payment method fails?
If your payment fails, you will receive an automatic alert to update your billing details. Our priority is keeping your campaigns running continuously—delinquent ad spend disrupts campaign optimization, hurts performance, and risks ad account flags.
To ensure your leads never stop flowing:
24-Hour Resolution: Please resolve any payment issues within 24 hours to prevent campaign pauses and potential late fees.
Add a Backup Card: We strongly recommend keeping two payment methods (a primary and a backup) on file in your ad account to avoid accidental billing interruptions.
Q: Can i pause my ad campaigns during contract?
No. Our team works continuously to optimize your campaigns, train the ad algorithms, and keep your lead costs as low as possible. Pausing active campaigns resets this performance data, which damages lead delivery and increases your costs when ads are turned back on.
If you hit a point where your crews are fully booked or you face operational challenges, please reach out directly to your Account Executive to discuss strategies for managing incoming lead volume without risking your account's performance.
If you absolutely have to pause your account, you will be required to sign a waiver releasing our team for being responsible for lead quality/quantity rights.
Q: Will the ads run on my company fb page or a generic page?
We always prefer to market using your official company page to build local brand recognition. As long as your page owner has a clean account history with no prior Meta payment or policy violations, we will run campaigns directly through your branded page.
If your page has ownership conflicts, access issues, or prior flags with Meta, don't worry—our team can either build you a fresh business page or lease you one of ours to ensure your campaigns launch without delays.
Q: Will i receive performance reports for my campaigns?
Yes. At the end of every 30-day cycle, your Client Success Manager will send you a detailed metrics report. This breakdown includes custom recommendations from our marketing analysts and strategic notes to ensure your campaigns are continually optimized for maximum ROI.
CANCELLATION FAQS
We require a 30-day written notice to cancel. To start the process, simply send an email to our support team at support@tslmusa.com.
Please submit your notice at least 30 days prior to your next billing cycle date to avoid any penalties. If written notice is not received within that timeframe, your account will be subject to a cancellation fee of up to 100% of the remaining management fee.
Q: how do i cancel my service?
Yes, you will retain access to your leads, but not to the leased ad account or software platform.
Your Leads: You maintain complete ownership of all customer contacts, lead details, and prospect data generated during your time with us.
Your Account & Ads: Because campaigns run on our Meta Verified Partner network, access to the leased ad account, proprietary ad creatives, and software platform ends when your contract terminates. We simply disconnect your Facebook page from our Business Manager upon offboarding.
Q: if i leave, do i keep access to my leads and account?
All Starter, Growth, and Scale packages begin with an initial 3-month commitment, which includes a waived setup fee.
After 3 Months: You automatically transition to a flexible, no-commitment monthly subscription. You can also choose to re-sign a longer-term agreement to lock in your current management rate.
No-Commitment Plans: While flexible, month-to-month plans are subject to market rate increases on management fees. If you start out directly on a no-commitment plan instead of an initial package, standard setup fees will apply based on the package level you choose.