O’Brien Outdoors

O’Brien Outdoors is a recognized leader in professional tree service in Carroll County, MD with a strong reputation for quality and client relationships. However, its existing paid media efforts were underperforming—high costs, low conversion rates, and limited growth—preventing the company from fully capitalizing on its market position and generating the volume of qualified leads it needed.

THE CHALLENGE

Tree Service Lead Machine rebuilt O’Brien Outdoors’ paid media program from the ground up. Our team traveled to Carroll County, Maryland, to produce custom video content, developed an entirely new campaign structure, introduced a refreshed branding strategy, and optimized the creative and messaging across their advertising. The result was a more strategic, performance-driven approach that significantly improved campaign efficiency and overall results for O’Brien Outdoors.

THE SOLUTION

What We Did

Built brand new paid ad campaigns with optimized ad content

Produced multiple videos for content creation and paid ads

Formulated a new website, and CRM for the client to track leads

We performed a full Facebook advertising account audit, then rebuilt the campaign structure, refined audience targeting, and optimized ad copy, creative, and calls to action. The focus was on reaching higher-quality prospects, generating more qualified leads, lowering cost per lead, and creating a campaign structure built to scale.