All-pro tree service
All-Pro Tree Service is a trusted provider of professional tree care in Chester, New Hampshire, with a strong reputation for quality service and dependable results. Prior to partnering with Tree Service Lead Machine, the company relied heavily on Google advertising but struggled to generate consistent results. High acquisition costs, inconsistent lead volume, and limited scalability made it difficult to turn their advertising investment into a predictable source of qualified opportunities.
THE CHALLENGE
Tree Service Lead Machine rebuilt All-Pro Tree Service’s paid media strategy from the ground up. We shifted the focus away from their previous reliance on Google and developed a new Facebook advertising strategy designed to generate consistent, scalable lead volume. Our team introduced a new campaign structure, refined audience targeting, developed fresh creative and messaging, and continuously optimized performance. The result was a more predictable lead-generation system that significantly increased volume while maintaining an efficient cost per lead.
THE SOLUTION
What We Did
Built brand new paid ad campaigns with optimized ad content.
Produced multiple videos for content creation and paid ads
Formulated a new website, and CRM for the client to track leads
We performed a full paid media audit and rebuilt All-Pro Tree Service’s Facebook advertising strategy from the ground up. We restructured campaigns, refined audience targeting, and optimized creative, messaging, and calls to action. The focus was on moving beyond their previous reliance on Google, reaching more qualified homeowners, generating consistent lead volume, reducing acquisition costs, and building a scalable system for long-term growth.
STRATEGY
key metrics & results
Duration: March 1, 2022 - OCT 1, 2026
Total ad spend: $100,000
Impressions:
Clicks: 205,000
Leads: 2,950
Cost per lead: $33.89
Video production
client testimonial
See More Of Our Work