All-pro tree service

All-Pro Tree Service is a trusted provider of professional tree care in Chester, New Hampshire, with a strong reputation for quality service and dependable results. Prior to partnering with Tree Service Lead Machine, the company relied heavily on Google advertising but struggled to generate consistent results. High acquisition costs, inconsistent lead volume, and limited scalability made it difficult to turn their advertising investment into a predictable source of qualified opportunities.

THE CHALLENGE

Tree Service Lead Machine rebuilt All-Pro Tree Service’s paid media strategy from the ground up. We shifted the focus away from their previous reliance on Google and developed a new Facebook advertising strategy designed to generate consistent, scalable lead volume. Our team introduced a new campaign structure, refined audience targeting, developed fresh creative and messaging, and continuously optimized performance. The result was a more predictable lead-generation system that significantly increased volume while maintaining an efficient cost per lead.

THE SOLUTION


What We Did

  • Built brand new paid ad campaigns with optimized ad content.

  • Produced multiple videos for content creation and paid ads

  • Formulated a new website, and CRM for the client to track leads

We performed a full paid media audit and rebuilt All-Pro Tree Service’s Facebook advertising strategy from the ground up. We restructured campaigns, refined audience targeting, and optimized creative, messaging, and calls to action. The focus was on moving beyond their previous reliance on Google, reaching more qualified homeowners, generating consistent lead volume, reducing acquisition costs, and building a scalable system for long-term growth.

STRATEGY


key metrics & results

  • Duration: March 1, 2022 - OCT 1, 2026

  • Total ad spend: $100,000

  • Impressions:

  • Clicks: 205,000

  • Leads: 2,950

  • Cost per lead: $33.89


Video production

client testimonial


See More Of Our Work

Stopping advertising to save money is like stopping your watch to save time