outdoor services co

Outdoor Services Co. is a trusted provider of professional tree care in Spotsylvania, Virginia, known for delivering quality service and dependable results. Since partnering with Tree Service Lead Machine, owner Jeffrey has been able to generate a consistent flow of high-quality opportunities that have helped keep his calendar booked and his crews busy throughout the past several months.

Jeffrey has been extremely impressed with the quality of the leads and the consistency of the campaign. With a steady pipeline of new opportunities and strong results heading into the slower season, Outdoor Services Co. recently re-signed for another three-month term with Tree Service Lead Machine, carrying the partnership into the winter months.

THE CHALLENGE

Outdoor Services Co. partnered with Tree Service Lead Machine on our Starter Package, designed to deliver approximately 40–60 exclusive leads per month. Our team rebuilt their paid media strategy from the ground up, shifting the focus away from their previous reliance on Google and implementing a Facebook advertising system built for consistent, scalable lead generation.

We introduced a new campaign structure, refined local audience targeting, developed fresh creative and messaging, and continuously optimized performance based on real campaign data. The result has been a more predictable flow of high-quality opportunities at an efficient cost per lead, helping Jeffrey keep his calendar booked and his crews busy throughout the past several months.

THE SOLUTION

What We Did

  • Built brand new paid ad campaigns with optimized ad content.

  • Produced multiple videos for content creation and paid ads

  • Delivered consistent quality leads to help book out the calendar.

A laptop screen displays a website for outdoor tree care services, featuring a man in safety gear, trees in the background, and logos with chainsaw graphics.

We performed a full paid media audit and rebuilt Outdoor Services Company’s Facebook advertising strategy from the ground up. We restructured campaigns, refined audience targeting, and optimized creative, messaging, and calls to action. The focus was on moving beyond their previous reliance on Google, reaching more qualified homeowners, generating consistent lead volume, reducing acquisition costs, and building a scalable system for long-term growth.

STRATEGY

key metrics & results

A man operating a chain saw while cutting a large tree trunk outdoors surrounded by greenery.

  • Duration: June 3, 2026 - OCT 5, 2026

  • Total ad spend: $9,471

  • Impressions: 430K

  • Clicks: 7,706

  • Leads: 243

  • Cost per lead: $38.98

AD CREATIVES

A tree service company truck with a crane lifting a large tree branch or trunk in a residential area with trees and a house in the background, and promotional text and icons for tree removal, trimming, stump grinding, storm cleanup, and services.
A tree service worker cutting a branch from a tall tree with safety gear, high above ground. The image includes a red and white logo of an outdoor services company and promotional text about tree removal, trimming, stump grinding, storm cleanup, free estimates, quality work, licensing, insured status, local service, and fast response times.

See More Of Our Work

Laptop displaying a website for O'Brien Outdoors LLC with a background of a tree being trimmed using a cherry picker and crane, promoting expert tree care with the headline 'Expert Tree Care, Zero Shortcuts' and a green 'Inquire Now' button.
Laptop displaying a tree service website with a background of a forest and tree-trimming equipment, such as a helmet, chainsaw, and ropes, on a log with the Forest in the background.
A computer screen displaying a landscaping company's website, featuring a man in work gear standing outdoors in a forest. The website text reads, 'Keeping Maine’s Trees Healthy and Beautiful.' There are trees in the background, and forestry tools, including a helmet and chainsaw, are visible in the foreground.
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